Saturday, July 23, 2011

"And Now, Here's Something We Hope You Really Like!"

1981 photo of the 15-foot Rocky and Bullwinkle Statue on Sunset Blvd. in Los Angeles across the street from the Chateau Marmont Hotel.
In a traffic-stopping ceremony featuring actress Jayne Mansfield, the statue was unveiled in 1961 to promote "The Bullwinkle Show." Situated in front of what was then The Jay Ward Studios, the statue rotated on its base and was a witty take-off of the famous billboard of the rotating cowgirl advertising the Las Vegas Sahara Hotel. Located across the street from the Bullwinkle statue, the billboard and its iconic showgirl figurehead served as the cover and chief advertising image both for Gore Vidal's novel "Myra Breckinridge" and the notorious 1970 Raquel Welch film.

Image courtesy of
Although not visible in the photo posted below for "Can't Stop The Music," the Bullwinkle statue is located just a few feet beyond the billboard, not far from the Jay Ward store, "The Dudley Do-Right Emporium" which sits in the forefront of the photo. The statue still exists today, although both Jay Ward's studio and the Emporium are gone.

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